CRO: How to improve the conversion rate of your website?

In recent years it has become increasingly popular to get visitors to websites, as more and more companies are seeing the importance of getting customers on the Internet. 

Companies are realizing that if they generate traffic to their website, to visualize their products and services, they will have more potential customers who can convert and, ultimately, close more deals and sell more. 

However, generating traffic to the website is not enough. It takes more than a digital presence to drive sales. It’s called Conversion Rate Optimization or CRO for short. 

CRO has been the secret ingredient that successful companies implement on their websites to achieve good business results. CRO can make a difference indigital marketing plan a company’s; the catalyst that propels a company to the next level. 

In this post, we will go over the different ways you can improve your website using Conversion Rate Optimization, CRO.If you’re looking for a way to generate faster results, get more out of your existing traffic source, and expand your leads, read on.

1. TRACK CONVERSIONS

One of the prerequisites for conversion rate optimization is that you are effectively tracking your conversions. 

Make sure your follow-up is as good as possible and that you are syncing the contact details between your apps correctly.

2. INCLUDE SOCIAL PROOF

Including social proof on your website is a proven tactic that will improve conversion rates by giving customers a sense of security. 

Some ways to add social proof to your website include embedding reviews and user-generated content from third-party sites or testimonials from satisfied customers.

3. USE STORYTELLING

A great way to use storytelling is to let your client tell their story about their experience with your company.

That way, you can combine the power of storytelling with the power of social proof.

4. ADD A LIVE CHAT TO YOUR WEBSITE

Visitors who have used your live chat are more likely to go ahead and hit the buy button than those who have not.

Conversational selling works.

5. ADD CLEAR AND COMPELLING CALLS-TO-ACTION (CTAS)

When it comes to CTAs, any change that makes it easier, more fun, and more rewarding to click on that button will get better results.

6. OFFER CONTENT UPDATES

Content updates are very efficient if you are looking for sign-up conversions, like growing your email list. The idea is to offer something extra, motivating the visitor to share their contact information and subscribe to future content.

Let’s say, for example, that you are writing a blog post about SEO. So a checklist or cheat sheet of some sort could be a useful content update.

What makes this a great way to convert is that you already know what the visitor is looking for, as they are reading that particular content. 

This makes it easier to offer something perfectly targeted, which will immediately increase conversions.

7. USE EMERGING FORMS

Emerging forms can be very annoying. But when done right, they can also be very effective. The best pop-ups with the right context have conversion rates above 40%.

The key here is relevance. Any popup that is not 100% relevant will feel intrusive and annoying. But if you do, you will be rewarded.

For example, if the user has already read some blog posts and the pop-up appears at that moment, their chances of subscribing are considerable.

8. SEGMENT AND TARGET VISITORS WITH RELEVANT CONTENT

By integrating your marketing automation platform with your CRM and other customer data sources, you can deliver the content that makes the most sense to each person visiting your website.

9. BLOG WITH STRATEGY

Having an informative blog is a very effective way, not only to get traffic to your website, but also to increase the conversion rate. In general, many visitors will browse your website before deciding to take the next step.

A well-written blog provides the perfect medium to educate your visitors, show them that you are the right provider, and build the trust they need. When it comes to driving conversions, trust is essential.

10. OPTIMIZE USER EXPERIENCE (UX)

The user experience (UX) on your website must be excellent. 

Slow loading pages will immediately return your visitors to Google. Information overload, too many ads and pop-ups, and not optimizing for mobile devices are other major mistakes to avoid.Your website should have a clear and attractive design that encourages the visitor to scroll and dive deeper.

You can also optimize your website’s user experience with an SEO audit for more far-reaching results.

11. OPTIMIZE TEXT AND OTHER CONTENT

When creating text for your website, always use active language that encourages visitors to take action. If you can incorporate some urgency or scarcity, all the better.

“Reserve your seat” and “Request your free trial” are good CTAs that speak directly to the part of us that doesn’t want to risk missing out on a great deal.

12. PERFORM A / B TESTS CONTINUOUSLY

There is no foolproof formula since marketing results come from human behavior. All assumptions must be tested. 

With A / B tests you can quickly see which text, colors, location and message generate the most conversions.

13. CREATE A SENSE OF URGENCY

The words you use and the information you share are important. Displaying remaining stock, a ticking clock, or a countdown to when a sale ends creates a sense of urgency that drives conversions.

14. AVOID DISTRACTING ELEMENTS

The goal is for your visitor to convert. Whether that means “buying” or downloading a whitepaper, you have to keep an eye out for the prize. 

Don’t distract your visitor with irrelevant information or pop-ups that have nothing to do with the action you want them to take.

All the roads on your website must lead to Rome. And Rome, in this case, is the conversion button.

15. OFFER A GUARANTEE

Several studies indicate that offering a money-back guarantee is a simple and effective way to increase conversions immediately. 

Other guarantees could be a lifetime guarantee or a lower price guarantee.

16. OPTIMIZE THE CONVERSION FUNNEL

The conversion funnel is the various processes that a visitor carries out from the initial visit to your website until they complete the action they want. 

There are many different pathways your visitors can go from the initial landing page to the page they eventually convert to.

The goal of the conversion funnel is to efficiently move visitors through your website in an optimized and structured way.

The user journey is the most important aspect of your conversion funnel and it can always be improved. Have a default route for your visitors leading to a single action should help you achieve higher conversions.

17. USE IMPACTFUL IMAGES

Most people won’t buy a product if they can’t see it. The visual representation of your product is very important when it comes to conversion. 

Most people prefer to touch and feel all aspects of a product to be doubly sure that it is what they want. However, they can’t do this online, except for SaaS products, so you should invest some effort in the visuals of your product. A good image does the job of interpreting the ideas you’ve already written in a way that clients can easily understand. This is where high-quality photos and exceptional graphics come into play.

CONCLUSION

In case you’re still wondering how or when to get started with Conversion Rate Optimization, the best answer is to get started as soon as possible. 

CRO is a concept that is easy to understand, but requires significant work before you can achieve your conversion goals. 

By implementing effective CRO strategies, your website will give better results, your business will grow and your sales will increase.

And you, do you need to improve the conversion rate of your website?

Alex Romero – Experto Marketing Digital
Marketing Digital Malaga