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Humanity is evolving by leaps and bounds, and there are two particular things that fascinate me about how the world of Marketing and Sales is changing.

First: How customers are using more and more the online channel to buy and find what they need.

Second: The challenge of knowing how to reach those online customers considering the specific moment they are in the sales funnel.

Throughout my career, I have also evolved as a Marketing and Sales professional towards Digital Marketing and Social Selling, with the aim of always being able to use the latest tools to reach the buyer personas and obtain the greatest success.