Do you need a copywriter for your digital marketing?
A copywriter is a professional who writes texts for the web with the aim of selling or influencing the audience of your company.
A copywriter writes with the goal of converting readers into customers, either directly or indirectly by building trust and relationships, so that when the company is ready to launch a product or service, they listen. For example, a copywriter can write texts for websites, email sequences, newsletters, brochures, or content (blogs / articles) for a wide variety of audiences.
But it is not just writing. That is only the last stage of the process, other skills such as research, psychology and tactics are also required.
Here are 10 good reasons to hire a professional copywriter.
1. TECHNICAL KNOWLEDGE
A good copywriter has to possess different technical knowledge of how to handle the writing in a way that can be read naturally to persuade the audience. In addition, search engine optimization (SEO) is another learned copywriter special skill that takes practice.
Long and short tail keywords, do you know what you’re doing with all that? How do sales funnels work or how to carefully design and execute an email campaign? Do you know exactly how to express and where to best place your call to action (CTA)?
A professional copywriter knows how to do all of that.
2. SKILL
A good copywriter has to possess different technical knowledge of how to handle the writing in a way that can be read naturally to persuade the audience. In addition, search engine optimization (SEO) is another learned copywriter special skill that takes practice.
Long and short tail keywords, do you know what you’re doing with all that? How do sales funnels work or how to carefully design and execute an email campaign? Do you know exactly how to express and where to best place your call to action (CTA)?
A professional copywriter knows how to do all of that.
3. TACTIC
Some people can write nice words and have a good tone for the audience, but they need to keep people reading.
Did you know that a blog or email header, or a website title, can take almost as long to create as the rest of the content itself? There are formulas that copywriters know and that have proven effective. It’s a careful combination of art and science, and it’s more complicated than you might think.
4. PSYCHOLOGY
Your customers want to know how the product or service you are offering them benefits them.
A common mistake companies can make is forgetting or not even knowing it. In reality, you cannot persuade someone to buy something they don’t want or need. A copywriter is an expert in the psychology of selling; in knowing what your customers want and using it effectively.
5. VOICE
Connect with readers as you sell.
At the heart of a copywriter’s skill set is knowing how to write to interact with people and adapt to fit the audience. What is needed is to expertly express the ideal customer experience in a way that strikes a chord. Because that’s what makes the difference.
6. OBJECTIVITY
It can be difficult to analyze and criticize yourself effectively.
By hiring a copywriter, you can get out of your own head. Someone else will provide an objective point of view about where your business strengths and weaknesses lie.
7. NEW IDEAS AND CONTENT
A specialist copywriter can keep your brand up to date, useful and informative.
Yes, you know your business better than anyone, but collaborating with a copywriter will provide a different angle and a new perspective.
8. AN APROACH PER CHANNEL
The way you write a Twitter update is completely different from the way you write on Instagram.
An “About Us” page and a “Landing Page” are completely independent. Different tactics work on each platform. A copywriter knows it, has studied it, has practiced it. They understand the nuances and can execute the right style for your business to maximum effect.
9. DIFFERENT CONTENT FORMATS
Creating a copy (Copy) not only means writing blog posts and web content, but you can also create a copy for multiple formats, such as text for infographics, videos and images that help drive participation in your social channels and blog.
In fact, a copywriter can easily write a blog post that can then be divided into different formats, repurposing the content to access a wider audience.
10. TIME
Time is money. You must focus on what you excel at: your business.
A good copywriter is trained and experienced in structuring the appropriate words to achieve maximum impact and achieve the desired results.
CONCLUSION
Many people think they can write a good copy for digital marketing.
Only professional copywriters can do it by getting results for the business.
The main goal of a copywriter is conversions and sales.
Trust a professional copywriter. You will have the confidence that you are in the hands of an expert for this fundamental task for your business.
Do you need a copywriter for your digital marketing?
Alex Romero – Experto Marketing Digital
Marketing Digital Malaga
