How to Make a good nugget video for Video Marketing?
We’ve heard a lot of statistics like these: 5 billion videos are seen on YouTube every day, social videos generate 1200% more actions than text and images combined, videos on landing pages increase Conversions 80% and 80% of users remember a video ad they saw online in the last month.
If that is so, then it will be best to know the best practices to ensure that video marketing campaigns exceed targets and drive our networks. Here are some points to keep in mind to create nugget videos compelling and effective.
Nugget videos are small audiovisual content used for digital marketing strategies. Here you have an example of nugget video.
1. Focus the video nugget on the story, not the sale
There is a lot of sales noise on the Internet that actively annoys and repels customers. The video nugget should focus on the story and not the sale. The same rules that apply to written content marketing apply to video marketing: The basic objective is to always add value to customers.
Take full advantage of the emotional power of the video by appealing to the needs and wants of customers. Are you afraid of losing potential customers this way? You can always put a call to action (CTA) next to a crawled URL at the end of your video (just make sure it fits the story of the video).
2. The first 10 seconds are vital
Get to the point of the story and manage expectations from the beginning (within the first 5 to 10 seconds).
Try to arouse the curiosity of your audience by asking questions and using advances to attract their attention immediately.
The video should immediately convey courage and answer “why should I watch it?” in those first few seconds. Should they see it because it will make them laugh, because it will inspire them to act, because it will teach them something new, or because they can propose a solution to their problem?
3. Use humor in your video nugget. Stop being so boring!
According to Tim Washer, Cisco social media manager “Often in the corporate world, people get nervous about comedy and say it doesn’t belong in the business world. But if you could help understand concepts in a way efficient and economical, why not give it a try? Try it out and see if you can make it work.
Your audience wants to laugh, feel enlightened, be pulled out of their boring 9-5s, and forget about their realities.
A brand can reap the rewards of using humor in its video content.
The bottom line here is not to feel limited by what has happened in your industry before and not to try to emulate your competitor’s rigid tone and script. Stand out and risk being fun.
4. Optimize your video nugget for SEO: tag it
There are many tactics you can use to make sure that your videos are more easily found in search engines. The first thing you need to do to get the maximum SEO value from your video (before uploading your video to any sharing site) is to host it on your own domain.
It is also important to enable embedding in your video, as this will help you increase the likelihood of receiving inbound marketing links.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google search spiders to make sense of your video and understand what the content entails.
So, make sure your videos are tagged with relevant keywords and fully explained with detailed descriptions and unique titles. Keep this rule in mind: if you have a box, it has a purpose: Google needs you to fill it out to help you sort.
5. Educate your clients with nugget videos and demonstrate your worth
Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the best thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide helpful advice on how to get the most out of it. Or, you can create a webinar to showcase your industry insights, position your brand as an opinion leader, add value to your consumers’ lives, and gather leads in the process.
Video can also provide social proof of your product or service. When creating video success stories, focus on your customer story and the success they achieved in using your product / service.
If an image is worth a thousand words, and more now that we are in the world of global connectivity and the massive consumption of audiovisual material, then it strikes me that video is and will be the best way to connect with our audiences from the company.
Our objectives may be different: Publicize a product or solution, teach how to handle it, demonstrate its success with other customers, or simply connect with a specific audience to publicize our brand and motivations.
Long live the video nugget and video marketing!
What do you think? 😉