What are the best Social Networks for Companies?
Through social networks, your company can connect with its customers and generate brand recognition. You can also raise awareness, become a thought leader in your industry, and much more. Sounds good right?
There is only one but. For the social media strategy to have an impact and reach the desired target audience, your brand must be on the right social media platforms.
Each social network has a different purpose and the people registered in each of them use them in different ways. By choosing the right social media platform for your brand and tailoring your key messages for each one, you can better reach your target audience.
Here are some points to keep in mind to choose the right social media platforms for your business.
1. Define the objectives of your company in social networks
It’s important to define your social media goals first, as part of your overall marketing strategy. You can start by answering a few questions, including:
- Do you want to increase your brand recognition?
- Do you want to boost the number of attendees to an event?
- Do you want to improve your communication with your customers?
Depending on your answers and your particular objective, you should set specific and measurable goals that you can work on going forward.
2. Take into account the different existing social networks
Once you set your goals, you need to take into account the different social media platforms and their uses. Think about how you use each social media platform as a consumer.
Here are some of the most used social media platforms by companies:
- Facebook: This platform tends to be very emotionally driven and is a place where people want to connect with other people, in addition to the brands they enjoy and trust.
- Twitter: It is the network that people go to for news and live event updates. Users check out this fast-paced platform to monitor and stay up-to-date on current affairs, events, and news in real-time. This network is also a good place for consumers to quickly communicate with the brands and companies they follow.
- LinkedIn: Users come here to broaden their experience and learn more about your industry. LinkedIn is often an excellent platform for B2B companies to reach their target audience.
- Instagram: It is a platform where users can capture, edit and share photos, videos and messages. A third of the most viewed Instagram stories come from businesses. Creating content to share, which entices users to tag and share with friends, will help expand your brand’s reach on this platform.
- YouTube: As video content becomes increasingly important in the digital marketing space, YouTube is becoming an increasingly popular social media platform for vlogs (video blogs) and other types of video content. . Your company can share anything from how-to guides or how-to videos to tips/tricks and corporate videos.
3. Identify the social networks that your target audience uses
Once you have a good understanding of all the social media platforms out there, you must determine where your target audience spends their time and how you will reach them. Set the main purpose of the content you will share. For example, teach them something new? Inspire them? Inform them about news about your company?
4. Differentiate the content for each social network
It is important to keep in mind that there are different possibilities to make your message work on multiple platforms, adapting the content. Put a different spin on your posts for each platform. Try to tune in to what your target customer will be looking for, when on each social media platform.
Similarly, create and share different types of content on social media platforms, including blog posts, infographics, news, photos, and videos. Also, consider how you can incorporate live video into your marketing strategy. Live video viewers are growing at a faster rate than overall video viewers.
5. Measure your results and adjust your strategy
Analyze your statistics on each social media platform on a monthly basis, and determine which posts performed best. Take some time to think about why these posts resonated with your audience and how you could replicate them, on the same platform and on other social media platforms.
If there are posts that didn’t perform well on certain platforms, study the hours of the day you’re posting, along with the type of content and the content itself, to find areas for improvement.
We spend more and more time on social networks, and that is something that companies must know how to use. Reaching current and potential customers on these social networks allows us to be by their side at the appropriate micro-moments, and position ourselves in their minds as reliable providers of the service or product they need at any given time.
It is very important to make a good selection of the social networks with which we will work, as well as the type of content that we will create and share. In social networks we cannot be continuously sending corporate messages. We have to deliver valuable content.
What social networks have you started in your company and why?