What is Digital Marketing?

what is digital marketing

What is Digital Marketing?

Digital marketing consists of promoting products or services through different types of electronic media, mainly based on the Internet. Many companies have already experienced the advantages of digital marketing over traditional marketing.

Organizations can analyze digital marketing campaigns and implement the necessary steps accordingly. Regardless of what a business sells, digital marketing can work effectively for any industry.

With digital marketing, you can see results much faster than with traditional marketing. The interactive nature of digital marketing strategies helps companies grow their customer base in a short period of time.

Advantages of Digital Marketing for companies

Here I indicate some advantages of digital marketing that will surely help you make the right decision for your company.

1. It is more profitable than traditional marketing

Digital marketing allows you to save costs to a great extent. It has the real potential to replace expensive advertising channels such as television, radio, and the yellow pages. With marketing automation you can increase the number of potential customers interested in the product or service you offer.

2. It allows to implement strategies based on data analysis in real-time

With digital marketing, you can get an idea of ​​the exact number of people who have viewed your website home page in real time. With Google Analytics, for example, you can track statistics and information about the marketing website. Some possible data are:

  • the number of people who visit the company’s website
  • your geographic location
  • the gender, age and interests of the visitors
  • how much time do they spend on the web
  • the source of traffic from various gadgets
  • website bounce rates
  • how traffic has changed over time

By having a breakdown of all this web traffic information, you can prioritize your marketing channels. Real-time data analysis provides a better understanding of the effectiveness of marketing tactics. Thanks to this information, you can also optimize your marketing budget, investing in marketing campaigns that perform well.

what is digital marketing
Analyzing Digital Marketing data with Google Analytics

3. Great content performance and lead generation

Once you create powerful visual content, start promoting it on social media. Through these networks, buyers can learn about your products and services from influencers and friends.

Through digital marketing, you can measure exactly how many people viewed your marketing content. From which, the contact information of those who download it can be collected through forms.

Furthermore, it also generates qualified leads (leads) when people download it. With a solid strategy of fostering leads, you can generate greater awareness and affinity for the brand we want to promote.

4. It improves conversion rates

Converting a customer online is easier. All you need is to make your marketing strategy attractive. Targeted traffic offers higher conversion chances. Unlike other types of advertising, digital marketing allows you to have a two-way conversation with current and potential customers. Through digital marketing, you can reach your customers at any time.

Rather than annoying them with multiple phone calls, reaching customers online seems like a better, less invasive idea. You can simply send an email and invite them to make a purchase or get more information about the organization. From such interactions, interesting leads can be generated, which would eventually bring an increase in conversion rates.

5. It provides higher income

Higher conversion rates can be generated through effective digital marketing techniques. Therefore, the business will improve in terms of better and higher income. With a better expectation of revenue growth, small and medium-sized companies will have better opportunities for expansion.

what is online marketing
Digital marketing provides more income to companies

6. Higher ROI than traditional marketing campaigns

In digital marketing, conversion rates are optimized to achieve the maximum return on investment (ROI) for companies. With a smarter brand and better revenue, digital marketing can get a better return on investment than traditional marketing. With effective tracking and monitoring methods, the results can be analyzed.

Digital marketing helps organizations take the necessary action as soon as possible. With digital marketing, you can generate a steady stream of targeted traffic to your company’s website that turns into sales and leads. And the more your business generates this type of traffic, the faster you can enjoy your ROI.

7. It allows you to compete with large corporations

The importance of digital marketing also lies in the fact that it allows you to compete head-to-head with big brands and big corporations. From a small vendor to a large company, digital marketing offers affordable and effective marketing tactics. Small brands can generate traffic to their website, both locally and across the country, by connecting with their target customers.

8. It helps build brand reputation

Digital marketing takes advantage of social media signals, social proof, and testimonials from real consumers. The more reliable these social signals are, the higher the trust rate they can generate from target audiences. People trust information about a brand, particularly if the data comes from people they know. And once it meets your expectations, a brand’s reputation will go viral. Eventually, it will open new doors of opportunity to reach larger markets.

9. It helps business survival

Many customers come and go, and only some of them will actually make a purchase. If we can target the right kind of people who will be potential customers, the best results will surely be achieved. By implementing smart tactics such as blogging, SEO, SEM, or social media, we can connect with the target audience. It will also help us obtain valuable feedback and information. With these, we can design different strategies and guarantee the survival of the business.

10. It helps expand business reach

Since digital marketing is done online, it is accessible to the global audience. While traditional marketing is limited to a particular geographic area, its modern counterpart can help you interact with more customers. On the other hand, the online business is open all day.

11. We know everything about the competitors

Competitors’ online strategies can be analyzed. This will help capitalize on any possible opportunity in no time. You can see what they are doing to gain the upper hand and reach more consumers. Thus, you can discover marketing opportunities and gain a strong competitive advantage.

digital marketing competitor analysis
Digital Marketing allows the analysis of competitors in the online world


It doesn’t take long to gain publicity to improve prospects and enjoy the benefits of digital marketing for business at its finest. If you are not yet using the power of digital marketing in your business, you are missing out on many golden opportunities. Your potential clients are waiting for you in the digital world. Now that you know how digital marketing can help your company, I invite you to take the leap as soon as possible.

To what degree is your company immersed in the world of digital marketing?

Alex Romero – Digital Marketing Expert
Marketing Digital Malaga

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