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Digital Marketing for Lawyers. The best tactics
Digital marketing can be a challenging task for law firms, because it takes away so much from their daily business.
In this post I list some of the most successful digital marketing tactics for law firms.
The objective: Increase the customer base and retain current customers.
The best digital marketing tactics for lawyers
1. Generate valuable content for your customers
Writing a blog is a great way to increase your visibility and create content that interests your audience.
It’s very important to put yourself in the customer’s shoes and ask yourself if you are creating content that answers that potential customer’s questions in a way that is easy to understand and follow. This is a great way to build credibility and establish yourself as a subject matter expert.
2. Get links of interest (link Building)
Obtaining links should be an important part of your law firm digital marketing strategy if you want your website to outperform the competition.
3. Participate in the appropriate social networks
When using social media, be sure to share relevant content with relevant and interested people for greater exposure and engagement.
4. Implement a Local SEO strategy
Local SEO is essential for law firms that are focused on a specific geographic area.
Google is the number one search engine in the world and we all want to come out on top. Local SEO can go a long way toward achieving this.
5. Locate and position yourself in directories of interest
Many people use industry directories for their searches to find the best law firm that can help them. Being included in these directories helps your local SEO and increases your visibility for new audiences.
6. Boost positive reviews
To have a proper review strategy, you must identify the places online that are most important to your business.
Ask customers for reviews when they are most happy with the service. That could happen, for example, when you get a small victory in his case.
7. Ads in Google Ads well worked
Google Ads is a great way to stand out from the competition on Google. The average client ticket for a law firm typically enables this strategy to be successfully addressed for the business.
8. Paid Ads on Facebook
The best way to use Facebook today is to boost posts with paid ads for audiences highly relevant to the firm. Facebook allows a very high segmentation, almost surgical.
9. Paid Ads on LinkedIn
LinkedIn also has several paid advertising options, and it is one of the best social networks if your clients are professionals or companies.
One of LinkedIn’s paid ad options lets you send direct messages to your potential customers’ inboxes.
We have seen some of the digital marketing tactics that law firms can implement, but it is very important to go step by step. You cannot cover everything at once.
The path to digital business must be walked with a firm and sure step.
And you, do you think about boosting the business of your firm with the help of digital marketing?