The Best SEO Tool for your Website

Your competitors have better positions on Google. What are you going to do to fix it? Have you done any research on your competitors? Have you analyzed your content marketing strategy? Clearly, they are doing something right and you are falling behind.

There are many SEO tools that help analyze the competition and develop a more effective strategy to compete on the digital stage. 

SEMrush is the tool that I like the most. It is by far one of the most powerful SEO tools on the market.

SEMrush is an SEO tool that performs keyword research, tracks the keyword strategy used by your competition, runs SEO audits of your website, looks for backlinking opportunities, and much more.

Internet marketers around the world trust SEMrush. It is also used by various companies, large and small. 

Next, we are going to list some of the most interesting issues that SEMrush allows us to work with effectively.

1. Investigate keywords

Your keywords strategy should be the foundation of your content marketing plans. Keywords are the way your customers will find you. 

What SEMrush does is identify the keyword phrases that can generate the most search traffic.

SEMrush helps you discover the different keyword variations associated with a particular root word. This allows for a much better understanding of how people search online. 

2. Competitive intelligence

In addition to analyzing how well your competitors are doing and what they are doing well, SEMrush allows you to understand how you are doing in terms of SEO.

When you enter your web address in the SEMrush tool, you will see an overview screen, which tells you everything you need to know about the traffic you are receiving, whether paid or organic. 

You can see if your traffic gets better or worse, and how it ranks on Google, in real-time. SEMrush sends monthly SEO reports in PDF that leave no doubt about your speed of progress. 

3. Analyze and design strategies

There are millions of websites, many of which are not very different from yours. Therefore, it is very important to keep an eye out for the competition and find out exactly how they are doing. 

SEMrush allows you to get a deeper insight into your competitors, as well as the keywords for which they get most of their traffic. 

Once you know the keywords that your competitors are using to the greatest effect, the next step is to make them part of your own content marketing efforts. 

4. Finding good advertising opportunities

SEMrush allows analyzing your competition Ads are hiring in Google and see how they are working. 

This information can help you define your own Google Ads strategy by following the examples that are giving the best results to your competitors.

5. Perform backlink analysis

The goal of any content marketing strategy is ultimately to get more inbound links to your content. 

With SEMrush, you can find out where your competitors get their inbound links and the total amount of backlinks they have. You can then use this information to design a more effective backlink strategy.

SEMrush uses a pie chart to display backlinks and breaks them down into dofollow and nofollow links so you can see how many high-quality links a website has, including yours. 

Conclusion

We have seen a few reasons why you should consider using SEMrush to create a more effective content marketing strategy for your website. 

If you want, you can try SEMrush for free here: Try SEMrush for free

If you sell on the Internet, you will come to the conclusion that SEMrush is essential for your plans, since it identifies the keywords used by your competitors that generate the most traffic and also identifies the best online advertising opportunities. In addition, SEMrush performs comprehensive SEO audits to protect you from Google algorithms and helps you create an inbound link-building strategy that will give your domain more authority.

Alex Romero – Experto Marketing Digital
Marketing Digital Malaga